The Mobile Banking Briefing 2013-2017

Overview

This executive briefing provides an analysis of the current mobile banking market structure positioned within the wider mobile commerce industry. It includes Juniper Research’s definition of the mobile banking segment in addition to broadly identifying major trends, drivers, and constraints impacting on mobile banking. It also identifies the different mobile banking delivery technologies, identified as: messaging, browser and app-based. This briefing also gives a forecast for total mobile banking users over the next five years, split by 8 key regions.

Table of Contents

1. Mobile Banking Defined: Introduction

1.1 Services and Devices

1.2 Additive and Transformational Banking

Table 1: Additive and Transformational Banking

2. Mobile Commerce: The Big Picture

2.1 The Big Picture

2.2 Market Segmentation

Figure 1: Mobile Commerce Market Segmentation

3. How is Mobile Banking Delivered?

4. Mobile Banking Drivers and Constraints

Figure 2: Mobile Banking Drivers and Constraints

5. Market Projections

5.1 Mobile Banking Information Service Users

Figure 3: Total Mobile Phone Users (m) Who Use Mobile Banking Information Services  Split by 8 Key Regions 2012-2017

Table 2: Total Mobile Phone Users (m) Who Use Mobile Banking Information Services Split by 8 Key Regions 2012-2017

i. Mobile Banking Users: Split by Banking Channels

Figure 4: Mobile Banking User Segment Overlap

6.  Recommendations