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All published materials from Juniper Research are available in English only.

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Press Releases

Category: Mobile Content & Applications

Number of Results: 140 |  Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 |

Title Date

Ringback Tone Advertising to Hit $780 million annually by 2015 as Consumers Chase Free Airtime, says Juniper Research

A new report from Juniper Research has highlighted the increasing popularity of ringback tone advertising, which is expected to be the destination of more than $780 million in annual adspend by 2015. The ad format - where consumers opt-in to receive airtime or credit in return for allowing branded content as their ringback tone – has already been successfully implemented in a number of key markets, proving popular both with mobile users and leading brands.

Coverage: Global - 8 Key regions
Author: Windsor Holden, Dr

01-2011

240 million Mobile Smartphone Users to Stream TV Services by 2014

A new report from Juniper Research finds that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. The increase in mobile TV users will be driven by a rise in smartphone penetration and a growth in the usage of internet TV and IPTV services.

Coverage: Global ~ 8 key regions
Author: Charlotte Miller

05-2012

3 Italia Win Gold at This Year's Future Mobile Awards for Contribution to the Mobile TV Market

Mobile TV innovators, 3 ITALIA, have been selected by Juniper Research as the top award winner in the mobile TV category at this year's, Future Mobile awards.

Coverage: Global- 8 key regions
Author:

02-2008

80bn New Rich Mobile Messages to be Sent Annually by 2017, as Operators Answer OTT Services

Hampshire, UK – 17th October 2012: A new report from analyst firm Juniper Research forecasts that new “Rich Communication Suite” (RCS) mobile messages will generate 83 billion messages per annum in five years’ time. However, the report notes that this will be less than 1% of total messaging traffic in 2017, with older services like SMS, and already-established IP services such as IM, email and social messaging comprising the bulk of the remainder. RCS messages include joyn-branded RCS-e and RCS services.

Coverage: Global ~ 8 Key Regions
Author: Daniel Ashdown

10-2012

Ad-funded MMS revenues to hit $87 million by 2014 says Juniper Research in new Mobile Messaging report

Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market...

Coverage: Global - 8 Key regions
Author: Ian Chard

06-2009

AdSpend on Mobile Games to Reach Nearly $900 million Globally by 2015 says Juniper Research

A new report published today by Juniper Research forecasts that adspend on mobile games will increase tenfold over the next five years. By 2015, adspend on this platform will reach $894 million, up from $87 million in 2010, fuelled by increasing brand interest in mobile as an advertising channel, and apps – of which games are the dominant sector.

Coverage: Global - 8 Key regions
Author: Daniel Ashdown

01-2011

Adult industry to net US$1bn from mobile phone users in 2005

Coverage: Worldwide
Author: Windsor Holden, Dr

02-2005

Advertising to Fuel Mobile Social Networking Growth as UGC Revenues Reach $7.3bn by 2013, Juniper Report Reveals

Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.

Coverage: Global - 8 Key regions
Author: Windsor Holden, Dr

09-2008

Annual Adspend on Mobile Channels to Reach $11 Billion by 2015 as Brands Embrace In-App Advertising

Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.

Coverage: Global - 8 Key regions
Author: Windsor Holden, Dr

12-2010

Annual mobile adspend to pass $1 billion in 2008, with mobile TV to drive revenues to almost $7.6 billion by 2013, according to Juniper Research

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and rising to nearly $7.6 billion by 2013.

Coverage: Global - 8 key regions
Author: Windsor Holden, Dr

04-2008

 

Number of Results: 140
Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 |