The Mobile Retail Marketing Briefing

Overview

Major (often global) household brands, retailers and top tier MNOs (Mobile Network Operators) are either launching mobile marketing campaigns or extending existing campaigns. These companies are all seeing the potential of the mobile as a retail tool and specifically the potential for targeted and more cost effective campaigns.

1. Introduction............................ 2

Figure 1: The Retail Customer Journey........................... 2

2. Mobile Coupons............................ 3

Figure 2: Mobile Coupon Roles............................... 3

Figure 3: Closed Loop Couponing........................ 4

3. NFC Retail Marketing.................... 4

Figure 4: Market Development Prospects 2011-2012 for 8 Key Regions............ 5

4. Mobile Advertising............................. 5

5. Mobile Retail Market Forecasts................. 7

Figure 5: The Mobile Retail Opportunity ($m) Split by Smart Posters, Coupons & Advertising 2011-2016................... 7

6. Selected Recommendations.................. 8

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.