The Mobile Apps Briefing 2012-2016

Overview

In the three and a half years since the launch of Apple's App Store, the mobile world has become an app-centric one. The confluence of App Store and iPhone 3G provided the catalyst for a trend which simultaneously drove the creation of a mass consumer smartphone market, revitalised an enervated content developer space and effected a fundamental change in the mobile content value chain.

1. Introduction..........2

2. The Market for Mobile Applications..........3

Figure 1: Mobile App Business Models..........4

3. Driving the App Store-centric Model..........4

3.1 The Confluence of iPhone and App Store..........4

3.2 Handset UIs Have Improved Dramatically..........5

3.3 Mobile Internet Adoption is Increasing..........6

4. App Stores For All..........6

Table 1: Selected Apps Store Launches 2008-2011..........7

4.1 Total App Downloads by Device Type..........8

Figure 2: Methodology for Determining App Adoption, Downloads, Usage and Revenues (By Region, Device Type and App Catgeory)..........8

Figure 3: Total Mobile Application Revenues ($m) Split by Smartphones, Featurephones & Tablets 2011-2016..........9

Table 2: Total Mobile Application Revenues ($) Split by Smartphones, Featurephones & Tablets 2011-2016..........9

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.