The Mobile Data Offload & Onload Briefing 2012-2016

Overview

This Executive Briefing tackles Mobile Data Offload and Onload, defining the key technologies, market drivers and business opportunities, as well as a sneak peek at Juniper's exclusive market forecasts...

1. Introduction..........2
Figure 1: Data Growth Factors..........3
2. Mobile Data Offload..........3
Figure 2: Data Offloading for Capacity..........3
2.1 Why WiFi and Small Cell Offload?..........4
3. Mobile Data Onload..........4
Figure 3: Data Migration from Mobile to Fixed and Fixed to Mobile..........5
4. Data Offload using WiFi..........5
4.1 Technology - WiFi..........5
Table 1: WiFi IEEE 802.11 Standards..........5
4.2 WiFi Offload..........6
Figure 4: WiFi Connect - Secure Log-In from Verizon..........6
5. Data Offload using Small Cells..........7
5.1 What are Small Cells?..........7
Figure 5: Small Cells Network..........7
5.2 Small Cell Offload..........7
6. Market Drivers..........8
7. Monetisation Opportunities for MNOs..........9
Figure 6: Data Offload Monetisation Opportunities..........9
i. Incremental Service Revenue..........10
ii. Cost Savings..........10
iii. Future Infrastructure Support..........10
iv. Reduced Churn..........11
v. New Business Opportunities..........11
vi. International Roaming Opportunity..........11
8. Mobile Data Traffic Growth over the Cellular Network..........12
Figure 7: Mobile Data Traffic through the Cellular Network Generated by Smartphones, Featurephones & Tablets p.a. (PB) Split by 8 Key Regions 2012-2016..........12
Table 2: Mobile Data Traffic through the Cellular Network Generated by Smartphones, Featurephones & Tablets p.a. (PB) Split by 8 Key Regions 2012-2016..........13
9. Total Data Traffic through the Cellular Network..........13
Figure 8: Total Data Traffic through the Cellular Network p.a. (PB) Split by 8 Key Regions 2012-2016..........13
Table 3: Total Data Traffic through the Cellular Network p.a. (PB) Split by 8 Key Regions 2012-2016..........14
10. Recommendations..........14
10.1 Mobile Network Operators..........14
10.2 Vendors..........15

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.