Mobile Ticketing Applications & Markets

Overview

This extensive report looks at the current and future market for mobile ticketing applications & solutions, providing detailed analysis as well as revenue, user and frequency of purchase forecasts, broken down into the three major sectors as well as two sub-segments for Transport (Rail, Metro & Bus; and Airline Ticketing).

For each sector the number of mobile tickets delivered is forecast along with, the number of users, the usage frequency, the value of purchase, total transactions and the resulting gross transaction values.  The report also includes a chapter dedicated to purchasing a ticket on a mobile phone using NFC, the mobile internet, SMS or an application.

The report investigates a number of business models exploring how the revenues are distributed across the value chain, and discussing how mobile operators can maximise their opportunity in this market.  A number of key drivers are analysed such as cost-saving and the reduced impact on the environment as well as considering a number of challenges to the development of the market including the lack of NFC enabled handsets.

Table of Contents

Executive Summary

1. Technology and Segmentation

1.1 Introduction   
1.2 Definition   
1.3 Technology   
1.3.1. Barcode   
Figure 1.1: One-Dimensional Barcode   
Figure 1.2: Two-Dimensional Barcode (PDF417)   
Figure 1.3: Two-Dimensional Barcode   
Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)   
Figure 1.5: Two-Dimensional Barcode (QR Code)   
1.3.2 SMS   
Figure 1.6: SJ Mobile Ticket   
1.3.3 Apps for Mobile Web, Smart Phone, & SIM Card   
Figure 1.7: Lufthansa Mobile Web Portal   
Figure 1.8: SBB Swiss Railways iPhone App   
1.3.4 Contactless RFID - NFC   
i.  Technology   
Figure 1.9: Typical NFC Implementation   
ii.  Uses   
Figure 1.10: Oyster Card Using MIFARE Technology   
Figure 1.11: Uses of NFC   
iii.  Security   
1.3.5 Contactless RFID - FeliCa   
i.  Standards & Specification   
Figure 1.12: Sony FeliCa IC Card and Reader/Writer   
ii.  Security   
Figure 1.13: Sony FeliCa Security Features   
Figure 1.14: FeliCa Networks Platform Management   
Figure 1.15: Uses of FeliCa   
1.4 Market Segmentation   
1.4.1. Transport mTicketing   
1.4.2. Sporting Events mTicketing   
1.4.3. Entertainment & Events mTicketing

2. Market Trends, Drivers and Constraints

2.1 Introduction   
2.2 Mobile Commerce Market Synopsis   
Figure 2.1: Mobile Commerce Market Segmentation   
Figure 2.2: Telstra 1H 2009 Mobile Revenues Split by Voice and Data   
2.3 Mobile Ticketing Drivers & Constraints   
Figure 2.3: Mobile Ticketing: Summary of Market Drivers & Constraints   
2.3.1 Drivers   
i. User Demand   
ii. Cost Savings   
iii. Increase in ARPU   
iv. One to One Marketing   
v. Enhanced Security   
vi. Reduced Churn for Mobile Operators   
vii. Queue Busting   
viii. Environmental Benefits   
ix. Last Minute Sales   
x. MVAS (Mobile Value Added Services)   
xi. Smartphone Growth   
2.3.2 Constraints   
i. Handset Supply   
ii. Lack of Clear Business Model   
iii. User Support and Help   
iv. MMS Issues   
v. Mobile Barcode Reading Issues   
vi. Operators Excluded?   
vii. Poor User Experience   
viii. Multi Ticket Scheme Environment

3. Vendor Strategies

3.1 Introduction   
3.2 Vendors   
3.2.1 2ergo   
i Strategy Update   
ii RaposNet Product Update   
Figure 3.1: 2ergo RaposNet Product   
iii Tixmob Consumer Portal   
Figure 3.2: Tixmob Consumer Mobile Ticketing Portal
iv Vertical Markets   
v Market Insight   
3.2.2 Consult Hyperion   
i Company Background   
ii UK National Ticketing Report   
iii Costs and Benefits of e-ticketing   
iv Market Developments   
3.2.3 Hexaware   
3.2.4 Innovision   
i. Products and Markets Update   
Figure 3.3: Innovision Topaz Tags   
ii. Top Market Trends & Issues   
3.2.5 Masabi   
i Company Background   
ii UK Rail Market Update   
Figure 3.4: UK Train Ticket Sales by Channel   
Figure 3.5: UK Railway Station Ticket Office Waiting Times   
iii Train Operator Needs & Customer Benefits   
Figure 3.6: Masabi Mobile Ticket Purchase Process   
3.2.6 mBlox   
i Company Background   
Figure 3.7: mBlox Mobile Transaction Platform   
ii Sender-Pays Data Product   
Figure 3.8: mBlox Zero Data Charge Logo   
3.2.7 Mobiqa   
i  Company Background   
ii Solutions   
Figure 3.9: Mobiqa mobi-ticket™   
Figure 3.10: The Mobilised Airline Passenger   
Figure 3.11: Mobiqa mobi-kiosk™   
Figure 3.12: Mobiqa mobi-web™   
iii Markets and Customers   
Table 3.1: Mobiqa Sales Announcements   
3.2.8 Neomedia   
i Company Update   
ii Products   
a. EXIO   
b. EXIO II   
Figure 3.13: Neomedia EXIO Module   
c. XELIA   
Figure 3.14: Neomedia XELIA Scanner   
d. MSS (Modular Solution Server)   
e. Neoreader   
iii Recent Developments   
3.2.9 Nokia   
Figure 3.15: Evolution of Mobile Financial Services   
3.2.10 NXP   
i Company Background   
ii Market Developments   
iii NFC Prospects   
3.2.11 Plusdial   
i Company Background   
ii Products and Customers   
Figure 3.16: Plusdial Mobile Ticketing Solution   
3.2.12 Trinity Mobile   
i Company Background   
ii Products and Customers   
Figure 3.17: Trinity Mobile POS Integrated Fonescan   
Figure 3.18: Trinity Mobile Mini Kiosk Fonescan   
Figure 3.19: Trinity Mobile Handheld Fonescan   
iii Ticketing Market Update   
a. Entertainment/Leisure   
b. Transport   
3.2.13 Unwire   
i Company Background   
ii Products   
ii Customers and Business Models   

4. Case Studies & Service Strategies

4.1 Introduction   
4.2 Mobile Malls   
4.2.1 ngpay (India)   
Figure 4.1: ngpay Mobile Shopping Partners   
4.2.2 Safaricom Easy Travel (Kenya)   
4.2.3 Telecom Italia and Movincom (Italy)   
4.3 NFC & FeliCa Services   
4.3.1 Maxis (Malaysia)   
Figure 4.2: Maxis FastTap Service   
Figure 4.3: Maxis FastTap Service Outlets   
4.3.2 Osaifu-keitai (Japan)   
4.4 Rail, Metro & Bus Mobile Tickets   
4.4.1 Arriva Buses (UK)   
Figure 4.4: Arriva Buses Mobile Ticketing Service   
4.4.2 ÖBB Austrian Railways   
Figure 4.5: ÖBB Handy Ticket Mobile Ticketing Service   
4.4.3 Greater Copenhagen Traffic Companies (Denmark)   
4.4.4 Heathrow Express (UK)   
Figure 4.6: Heathrow Express - Buying a Mobile Ticket   
4.4.5 Helsinki City Transport (Finland)   
Figure 4.7: Helsinki City Transport Mobile Ticketing Service   
4.4.6 SJ Swedish Rail   
Figure 4.8: SJ Mobile Ticketing Payment Screenshot   
Figure 4.9: SJ Mobile Ticket   
4.4.7 SL Stockholm (Sweden)   
4.4.8 Trenitalia (Italy)   
4.5 Airline Mobile Tickets & Boarding Passes   
4.5.1 American Airlines   
Figure 4.10 American Airlines Mobile Boarding Pass   
4.5.2 China Southern Airlines   
4.5.3 Kingfisher Airlines (India)   
4.5.4 Lufthansa (Germany)   
Figure 4.11: Lufthansa Mobile Portal   
4.5.5 Malaysian Airlines   
Figure 4.12: Malaysian Airlines MHmobile Mobile Ticketing Service   
4.5.6 Qatar Airlines   
Figure 4.13: Qatar Airways Mobile Boarding Pass   
4.6 Sport Mobile Tickets   
4.6.1 Pittsburgh Pirates Baseball: Tickets.com (US)   
Figure 4.14: Tickets.com Home Page   
Figure 4.15: Mobile Tickets at Pittsburgh Pirates   
4.6.2 Everton Football Club (UK)   
Figure 4.16: Everton Football Club Txt2Ticket Service   
4.6.3 Red Bull Salzburg (Austria)   
4.7 Entertainment and Events Mobile Tickets   
4.7.1 Kodu (US/Canada/UK)   
Figure 4.17: Kodu Moviesnow! Screenshots   
4.7.2 Shanghai Expo (China)   
4.7.3 eSeats.com (US)   
Figure 4.18: eSeats.com iPhone App   
4.7.4 Tulsa Performing Arts Center (US)   
4.7.5 Fandango (US)   
4.8 Conclusion

5. Market Forecast: Approach

5.1 Introduction   
5.2 Methodology   
5.2.1 Geographical Splits   
5.2.2 Approach and Assumptions   
Figure 5.1: Mobile Ticketing Market Forecast Methodology   
Figure 5.2: Jet Fuel Price Outlook   
5.3 Growth of the Cellular Market   
Figure 5.3: Mobile Subscriber Base (m) Split by 8 Key Regions 2009-2014   
Table 5.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2009-2014   
5.4 Service Evolution   
Figure 5.4: Mobile Ticketing Service Integration Progression Steps   

6. Market Forecast: All Segments

6.1 Introduction   
6.2 Mobile Ticketing Users   
Table 6.1: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014   
Figure 6.1: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014   
Table 6.2: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014   
6.3 Mobile Ticketing Transactions   
Table 6.3: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014   
Figure 6.2: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014   
Table 6.4: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014
6.4 Mobile Ticketing Transaction Value   
Figure 6.3: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014   
Table 6.5: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014   
Figure 6.4: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014   
Table 6.6: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014   
6.5 Market Segmentation   
Figure 6.5: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014   
Table 6.7: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014

7. Market Forecast: Transport

7.1 Introduction   
7.2 Transport Mobile Ticketing Users   
7.2.1 Rail/Metro/Bus   
Figure 7.1: Rail/Metro/Bus Mobile Ticketing Development by Country   
Table 7.1: Mobile Phone Users (%) Who Use Rail/Metro/Bus Mobile Ticketing Split by 8 Key Regions 2009-2014   
Figure 7.2: Total Mobile Phone Users (m) Who Use Rail/Metro/Bus Mobile Ticketing Split by 8 Key Regions 2009-2014   
Table 7.2: Total Mobile Phone Users (m) Who Use Rail/Metro/Bus Mobile Ticketing: Split by 8 Key Regions 2009-2014   
7.2.2 Air   
Figure 7.3: Total Airline eTickets Issued (m) Split by 8 Key Regions 2009-2014   
Table 7.3: Total Airline eTickets Issued (m) Split by 8 Key Regions 2009-2014   
Table 7.4: Total Mobile Phone Users (%) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014   
Figure 7.4: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014   
Table 7.5: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014   
7.3 Transport Mobile Ticketing Transactions   
7.3.1 Rail/Metro/Bus   
Figure 7.5: Total Number of Rail/Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014   
Table 7.6: Total Number of Rail/Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014   
7.3.2 Air   
Figure 7.6: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2009-2014   
Figure 7.7: BCBP Airline Capability by Region (% of airlines)   
Figure 7.8: BCBP Capable Airports Worldwide   
Table 7.7: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2009-2014   
7.4 Transport Mobile Ticketing Transaction Value   
7.4.1 Rail/Metro/Bus   
Table 7.8: Average Rail/Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014   
Figure 7.9: Total Rail/Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014   
Table 7.9: Total Rail/Metro/Bus Mobile Ticketing Transaction Value ($m): Split by 8 Key Regions 2009-2014   
7.4.2 Air   
Table 7.10: Average Air eTicket Value ($) Split by 8 Key Regions 2009-2014   
Figure 7.9: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2009-2014   
Table 7.11: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2009-2014

8. Market Forecast: Sporting Events

8.1 Introduction   
8.2 Sporting Events Mobile Ticketing Users   
Table 8.1: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014   
Figure 8.1: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014   
Table 8.2: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014   
8.3 Sporting Events Mobile Ticketing Transactions   
Figure 8.2: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User Split by 8 Key Regions 2009-2014   
Table 8.3: Average Number of Sporting Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014   
Figure 8.3: Total Number of Sporting Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014   
Table 8.4: Total Number of Sporting Events Mobile Tickets (m) Per Annum Split by 8 Key Regions 2009-2014   
8.4 Sporting Events Mobile Ticketing Transaction Value   
Table 8.5: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014   
Figure 8.4: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014   
Table 8.6: Total Sporting Events Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014

9. Market Forecast: Entertainment & Events

9.1 Introduction   
9.2 Entertainment & Events Mobile Ticketing Users   
Table 9.1: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014   
Figure 9.1: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014   
Table 9.2: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014   
9.3 Entertainment & Events Mobile Ticketing Transactions   
Figure 9.2: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014   
Table 9.3: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014   
Figure 9.3: Total Number of Entertainment & Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014   
Table 9.4: Total Number of Entertainment & Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014   
9.4 Entertainment & Events Mobile Ticketing Transaction Value   
Table 9.5: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014   
Figure 9.4: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014   
Table 9.6: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014   

10. Market Forecasts: Mobile Purchasing & Payment

10.1 Mobile Purchasing Users   
Table 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2009-2014   
Figure 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2009-2014   
Figure 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2009-2014   
Table 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2009-2014   
10.2 Mobile Purchasing Transaction Traffic   
Table 10.3: Total Mobile Purchased Tickets (m) Split by 8 Key Regions 2009-2014   
Figure 10.3: Total Mobile Purchased Tickets (m) Split by 8 Key Regions 2009-2014   
Figure 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2009-2014   
Table 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2009-2014   
10.3 Mobile Purchasing Transaction Values   
Figure 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2009-2014   
Table 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2009-201

11. Industry Bodies

11.1 Introduction   
11.1.1 Who is Doing What?   
Table 11.1: Overview of Selected Industry Body Activity   
11.2 dotMobi   
11.3 EMVCo   
11.4 EU   
11.5 ETSI   
11.5.1 Members   
11.6 European Payments Council   
11.7 GSM Association   
11.7.1 Mobile Money Activities   
Figure 11.1: GSMA Mobile Money Activities   
Figure 11.2: PBM Purchasing Process   
Figure 11.3: PBM Architecture   
11.7.2 Members   
11.8 International Air Transport Association (IATA)   
Figure 11.4: IATA BCBP Bar Code Standards   
11.8.1 Members   
11.9 ISO (International Organisation for Standards)   
11.9.1 Members   
11.10 Mobey Forum   
11.10.1 Members   
11.11 Mobile Marketing Association   
11.11.1 Members   
11.12 NFC Forum   
Figure 11.5: NFC Forum \"N\" Mark   
11.12.1 Members   
11.13 Open Mobile Alliance (OMA)   
11.13.1 Members   
11.14 Smart Card Alliance   
11.14.1 Members

Companies Referenced

2ergo, American Airlines, Arriva Buses , China Southern Airlines, Consult Hyperion, dotMobi, EMVCo, eSeats.com, Everton Football Club, Fandango, FeliCa Networks, GSM Association, Heathrow Express, Helsinki City Transport , Hexaware, Innovision, KDDI, Kingfisher Airlines, Kodu, Lufthansa, Malaysian Airlines, Masabi, Maxis, mBlox, Mobiqa, Movincom, Neomedia, ngpay , Nokia, NTT DoCoMo, NXP, ÖBB Austrian Railways, Plusdial,
Qatar Airlines, Red Bull Salzburg, Safaricom, Shanghai Expo, SJ Swedish Rail, SL Stockholm, Telecom Italia, Tickets.com, Trenitalia, Trinity Mobile, Tulsa Performing Arts Center, Unwire.