Press Release: Mobile Social Media Users to Reach 650m in 2011 Rising to 1.3bn in 2016
Geosocial Networking and Smartphone Adoption to drive Market
Hampshire, UK - 19th December 2011: A new report from
Juniper Research finds that the continuing
increase in smartphone adoption and the rise of geosocial networking will push
the numbers of mobile social media users from 650 million this year to 1.3
billion by 2016; more than the total number of social media users on all
platforms today.
The Geosocial Trend
The report found that the growing trend to
integrate social, local and mobile experiences is driving the geosocial
phenomena. People want to find out not only what their friends are doing, but
also their location and other available activities in the area. Geosocial
networks are particularly suited to the mobile space as most smartphones now include
GPS, and have an ‘always on, always connected' experience.
Location Comes to Dating
The mobile dating market is also embracing
geosocial. Location and instant messaging are the driving forces behind a
number of successful services, particularly those targeted at younger
demographics who consider these to be key features. The mobile dating market is
expected to be worth $2.3 billion by 2016, up from $1 billion this year.
According to report author Charlotte Miller, "Location
features on smartphones are opening up a new side of both dating and social
networking. Adding location features to a service makes the service local to
the user. This will be a key feature for mobile dating services - why send emails
to someone hundreds of miles away when you can exchange instant messages with
someone only hundreds of meters away?"
Other key findings from the report include:
·
Spend on advertising targeted
at tablets is expected to account for almost half of total mobile social media
advertising spend by 2016.
·
On a regional basis, Far East
& China will continue to account for the lion's share of mobile social
media revenues, followed by North America.
The Mobile Social Media whitepaper is available to download from the Juniper website
together with further details of the full study.
Juniper Research provides research and analytical
services to the global hi-tech communications sector, providing consultancy,
analyst reports and industry commentary.
Jess Hanslip
Juniper Research
T: +44(0)1256 830 001
E: jess.hanslip@juniperresearch.com
Author
Related Reports
- Mobile Social Media - Networking, Dating & Virtual Goods 2011-2016
- The Mobile Social Media Briefing
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