Press Release: Consumer Mobile App Revenues to Pass $50bn by 2016 Fuelled by Smartphone & Tablet Growth
Hampshire, UK - 7th February 2012: A new report from
Juniper Research has found that annual revenues from consumer mobile
applications will approach $52 billion by 2016 as consumer smartphone adoption
accelerates in tandem with the emergence of a mass tablet market.
The report found that the introduction
of operator billing across leading
storefronts such as the Android Market and Ovi Store had led to a dramatic rise
in revenues. Likewise, the mass deployment of in-app billing options meant that,
for many storefronts, post-download revenues had surpassed those of PPD (Pay-Per-Download).
While smartphones will continue to
comprise the majority of app revenues over the forecast period, the report
noted that tablets - which currently account for just 7% of global app revenues
- would comprise 25% of such revenues by 2016.
HTML5 heightens publisher D2C opportunity
The report observed that the app store model's pre-eminence faced the prospect of erosion
in the longer term as HTML5 - a markup language which reduces end-user
dependence on plug-in app technologies - facilitates the transition to a
browser-based environment. In addition, the closer integration between
web-based apps and handsets should mean that the advantage that native apps
have is reduced.
This in turn offers great
opportunities for content publishers to offer content on-site rather than be
reliant on storefront distribution. Nevertheless, as report author Dr Windsor
Holden noted, "While we are likely to see some larger media publishers -
particularly those dependent on subscription revenues - migrating to a
direct-to-consumer model (D2C), this is by no means true for the majority of
companies. Most do not possess the scale of traffic to make D2C a viable
option: in most cases, the storefront will continue to be the optimal discovery
and distribution mechanism."
Other
findings from the report include:
·
Most network operator storefronts will struggle to
attract developers due to lack of scale
·
More than 31 billion apps downloaded to mobile devices in
2011
The Mobile Apps whitepaper is available to download from the Juniper website together
with further details of the full report, ‘Mobile Apps Stores: Future Business
Models & Ecosystem Analysis 2012-2016'.
.Juniper Research provides research and analytical services to
the global hi-tech communications sector, providing consultancy, analyst
reports and industry commentary.
Jess Hanslip
Juniper Research
T: +44(0)1256 830 001
E: jess.hanslip@juniperresearch.com
Author
Related Reports
- Mobile Apps Stores - Future Business Models & Ecosystem Analysis 2012-2016
- The Mobile Apps Briefing 2012-2016
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