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SMS, MMS, IM & Email Strategies 2011-2016
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05-2011 |
£1750 |
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This strategic assessment of the key sectors within the mobile messaging market delivers a valuable appraisal of the opportunities for SMS, MMS, mobile IM and mobile email. This second edition provides the most detailed view of the current and future mobile messaging market to date.
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05-2011 |
£250 |
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While SMS is one of the oldest value-added services it has an enduring appeal for a number of reasons. In terms of text communication it is unrivalled on the mobile device in its ubiquity – virtually every handset in the world can send and receive it. This makes it extremely appealing for brands who want to enable communication with their customers, as unlike other messaging mediums, they know it will reach almost its entire intended audience.
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eBooks, eMagazines & eNewspapers for Smart Devices 2011-2016
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10-2011 |
£1750 |
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This first edition report breaks ground on the mobile publishing industry, with an innovative presentation of the growing hunger for digital content and the ways in which evolving consumer expectations have spurred the market to facilitate access to content on the move.
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10-2011 |
£250 |
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This Executive Briefing sets out to answer the pressing questions which both eBook and eNewspaper publishers must answer if they are to maximise the revenue potential that digital media have to offer.
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Networking, Dating & Virtual Goods 2011-2016
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11-2011 |
£1750 |
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This state of the art report tackles mobile social media, with an advanced breakdown of the swiftly-changing world of the mobile web, and the ways in which user behaviour is driving changes in subscriptions, games and dating.
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11-2011 |
£250 |
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This briefing tackles mobile social media, and the ways in which user behaviour is driving changes.
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Advertising, Coupons & NFC Shopping 2011-2016
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11-2011 |
£1750 |
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Major (often global) household brands, retailers and top tier MNOs (Mobile Network Operators) are either launching mobile marketing campaigns or extending existing campaigns. These companies are all seeing the potential of the mobile as a retail tool and specifically the potential for targeted and more cost effective campaigns.
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Downloads, In-Game Purchasing & Advertising Strategies 2011-2016
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01-2012 |
£1750 |
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This 7th edition study provides an expansive view of the mobile games industry and the swiftly evolving business models and developments in advertising and purchasing, which have emerged and altered the mobile gaming landscape.
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01-2012 |
£250 |
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This Exectuvie Briefing tackles the mobile gaming industry, pinpointing the essential developments and strategies to be noted and implemented in years to come.
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Future Business Models & Ecosystem Analysis 2012-2016
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02-2012 |
£1750 |
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This highly anticipated new edition of the Mobile Apps Stores report tackles the appcentricity of the mobile world and the opportunities to be found therein.
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