Key Statistics
Total revenue in 2025
Total revenue in 2030
2025 to 2030 market growth
Forecast period
'Recurly, Zuora, and Zoho Top Juniper Research Subscription Economy Leaderboard for 2025'
Overview
Juniper Research’s Subscription Economy research suite provides a comprehensive and insightful analysis of this progressing market, enabling stakeholders, from subscription management providers to regulators and subscription providers, to understand future growth, key trends and the competitive environment.
The market-leading study includes a consumer behaviour analysis which evaluates the key consumer behaviour according to age group; providing strategic recommendations for subscription management providers and subscription providers to maximise revenue. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities of subscriptions in each geography. The coverage can also be purchased as a full research suite containing all these elements, and a substantial discount.
The research suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of the subscription economy market over the next 5 years, split by the following market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
It also provides an insightful study uncovering the latest trends and opportunities within the subscription economy market, including the use of AI and automation in subscription management platform solutions, and the rising adoption of subscription bundling that enables more flexible and simplified subscription management for consumers. Additionally, it features an extensive analysis of the 20 market leaders in the subscription economy space.
Collectively, these documents provide a critical tool for understanding this profitable market. They allow subscription management providers and subscription providers to shape their future strategy, and capitalise on future growth opportunities in digitally-transforming regions. This research suite's extensive coverage makes it a valuable tool for navigating this robust market.
All report content is delivered in the English language.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, key findings and key strategic recommendations for subscription management providers, subscription providers, and regulators.
- Market Outlook: Insights into key drivers and market trends within the subscription economy market; addressing challenges posed by subscription fatigue and highly saturated markets, and how these can be overcome. It also provides an analysis of the current and future trends in the subscription economy market; revealing strategic recommendations for subscription management providers and subscription providers to capitalise on changing consumer behaviour. Furthermore, it highlights key monetisation opportunities for subscription providers across multiple market segments (Delivery Service, Digital Music, Digital Spoken Word, Digital Video, Fitness and Wellness, Physical Goods Boxes, Physical Goods Items, MaaS, Multi-service, News and Magazines, and Video Games).
- Benchmark Industry Forecasts: The market size and forecast for the subscription economy market, including total subscription revenue, total number of subscription payments, and total number of subscriptions. The forecast further breaks down total subscription revenue and total number of subscriptions by the market segments, as well as by key payment method types, including direct debit, bill pay, digital wallets, Open Banking, card payments, and alternative payment methods.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 subscription management providers, via the Juniper Research Competitor Leaderboard, featuring subscription market size for major players in the subscription management industry.
Research Deliverables
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Interactive Forecast Excel
Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
harvest Online Data Platform
Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Competitor Leaderboard Report
Provides a visual representation of the competitive positioning of the leaders within the market.
The market-leading research suite for the Subscription Economy market includes access to the full set of forecast data of 157 tables and over 71,500 datapoints. Metrics in the research suite include:
- Total Number of Subscriptions
- Total Subscription Revenue
These metrics are provided for the following key market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
The forecast further splits the above metrics, as well as the total number of subscription payments, by the following payment types:
- Direct Debit
- Bill Pay
- Digital Wallets
- Open Banking
- Card Payments
- Alternative Payment Methods
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.
This report provides a detailed outlook for the market; assessing market trends and the factors shaping the evolution of this growing market. Technological developments, particularly in AI, have led to real-time payments; enabling new subscription models such as usage-based models. It also evaluates challenges posed by tightening regulations, as governments continue to target subscription traps.
This report delivers an insightful analysis of the strategic opportunities for subscription management providers and subscription providers, and strategic recommendations to overcome emerging market challenges, such as subscription fatigue. It also features an evaluation of key market segment opportunities for subscription providers and subscription management providers; highlighting key markets with the highest growth potential.
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 20 leading vendors in the subscription economy space. The vendors are positioned as an established leader, leading challenger, or disruptor and challenger, based on capacity and capability assessments:
- Aria Systems
- Billsby
- Chargebee
- ChargeOver
- Cleverbridge
- Cloudmore
- FastSpring
- Gotransverse
- Maxio
- Oracle
- Ordway Labs
- Paddle
- Recharge
- Recurly
- Salesforce
- SAP
- Stripe
- Verifone
- Zoho Corporation
- Zuora
This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Why Choose Juniper Research?
Enterprise Licencing
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Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.
Expert Insight
With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.
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Market outlook & trends analysis