Direct to Cell Market: 2026-2031

Juniper Research’s Direct to Cell research suite for mobile network operators (MNOs) provides detailed analysis and strategic recommendations for MNOs developing and launching direct to cell services. Unmodified smartphone access to non-terrestrial networks (NTNs) is becoming increasingly commonplace, with a greater number of MNOs launching direct to cell to their mobile subscribers.

The report includes analysis of the demand for direct to cell services from consumers and enterprises, as well as detailed analysis of the business models MNOs can utilise to monetise direct to cell services with mobile subscribers. In addition, it assesses the key challenges with direct to cell services, appraises emerging opportunities such as international direct to cell, and evaluates the deployment and future of direct to cell in more than 60 different countries via Juniper Research’s Country Readiness Index.

MNOs are also provided with profiles on seven satellite providers investing in the direct to cell market, including Starlink and AST SpaceMobile. The suite includes a data deliverable; sizing the market and providing key forecast data across 60+ countries in eight key regions, including the total number of monthly active users and total direct to cell revenue.

Collectively, the suite provides a critical tool for understanding the development and monetisation of direct to cell services; allowing MNOs and other stakeholders to effectively plan for expanding mobile services beyond terrestrial network.

All report content is delivered in the English language.

• Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings for the future of the direct to cell market, along with recommendations for how MNOs can maximise their return on investment from direct to cell services.

• Market Dynamics: Insights into the business models available to MNOs for direct to cell monetisation, analysis of the dynamics and trends in consumer demand, and recommendations for how MNOs can accelerate direct to cell adoption.

• Benchmark Industry Forecasts: The suite provides five-year forecasts for the direct to cell market, including the total number of monthly active direct to cell connections and total direct to cell revenue.

• Juniper Research Vendor Profiles: Key player analysis and assessment for seven vendors providing direct to cell services or positioned to become key players in the future:

  • AST SpaceMobile
  • EchoStar
  • Iridium
  • Lynk Global
  • Skylo
  • Starlink
  • Viasat

The market-leading research suite for the direct to cell market includes access to the full set of forecast data of over 2,000 datapoints. Metrics in the research suite include:

• Total Number of Monthly Active Direct to Cell Connections
• Total Direct to Cell Revenue

Juniper Research’s Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool enables users to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
• What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via three interactive scenarios.

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