1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
Mobile money has experienced an unprecedented surge in popularity over the last two decades; revolutionising the way people transfer money, spend, and save. A wide variety of financial tools, as well as digital services, are now available to unbanked and underbanked individuals in urban and rural areas worldwide. As a result of the rapid expansion of this sector, a new era of financial inclusion, accessibility, and convenience has been ushered in. For merchants and telecom operators, understanding the mobile money market's impact is crucial to keeping up with these developments and adapting to the new scenario that is taking over, as technology breaks down barriers and redefines the financial landscape.
1.1.1 Smartphone Penetration Is Set to Rise Across Emerging Markets
Smartphone penetration across emerging markets is set to rise over the next five years. Proprietary data from Juniper Research finds that, in XXXX, across Latin America, Indian Subcontinent, Rest of Asia Pacific, and Africa & Middle East smartphone penetration averaged at around a XX.X% rate. We forecast that this average rate will increase to XX.XX% by XXXX, with the most notable growth stemming from Latin America (see figure X.X).
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£2,250
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Trends & Strategies comprises of:
- Market outlook & trends analysis
- Interviews & case studies
- Strategic recommendations
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Full Research Suite comprises of:
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Full Research Suite
£4,250
$5,780
€4,973
Full Research Suite comprises of:
- Market outlook & trends analysis
- Interviews & case studies
- Strategic recommendations
- Competitor Leaderboards with 36 vendors ranked
- Vendor profiles & capabilities analysis
- 5-year forecasts
- 8 regions and 60+ country-level data splits
- Market segment data splits
- 12 months of continuous data updates
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