Identity & Access Management Market: 2026-2031

Non-human identities are becoming a central focus of managing identity and access management (IAM) risk. This encompasses the management of service accounts, workload identities, application programming interface (API) keys, bots, and AI agents, which represent a rapidly growing share of identities in cloud-native and automated environments. They often run continuously with privilege access, and are created faster than governance processes can keep up with. Furthermore, they remain active after their original purpose has ended, which can give rise to gaps in security. This shifts IAM from focusing primarily on human user logins to managing the infrastructure and automation identities as a critical attack surface; driving demand for better visibility, ownership, and lifecycle control over non-human accounts.