A2P & Business Messaging Market: 2025-2030

Account-to-Person (AXP) messaging growth over the next five years will be attributed in part to small and medium-sized enterprise (SME) adoption of business messaging solutions, but more significantly to the emergence of conversational messaging use cases over channels such as over-the-top (OTT) business messaging and rich communication services (RCS) business messaging. This growth in conversational messaging will occur as the result of technological advancements with AI, with the emergence of agentic AI and AI agents that can handle different tasks and further automate customer conversations, compared with other chatbot systems. Moreover, rich media messaging channels are becoming more like superapps; integrating features that allow enterprises to build more advanced business messaging use cases, such as payments for conversational commerce.