Mobile Messaging Fraud Prevention Market: 2025-2030

While Rich Communication Services (RCS) for Business Messaging (RBM) traffic is slow in comparison with SMS and not adopted by carries in certain countries such as Saudia Arabia, it is poised to eventually replace SMS as the default channel most enterprises globally will use to communicate with their customers. Customers will come to expect the rich features RBM offers as standard, such as brand verification, and eventually will only trust business messages with these features. Over-the-Top (OTT) business messaging will also further push operators and enterprises towards RBM as it is a better competitor to OTT messaging.