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Telecoms & Connectivity

OTT Business Messaging Market: 2024-2029

1. Key Takeaways & Strategic Recommendations

1.1 Key Takeaways

This section will outline and analyse Juniper Research’s key takeaways from the OTT business messaging market.

1.1.1 WhatsApp Replaces Conversation-based Pricing with Price Per Message

In April XXXX, WhatsApp will end its experiment with its pricing model which charges per conversation. This will be replaced by a price per message for template messages.

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Full Research Suite

£4,250
$5,780
€4,973
Add to basket

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 20 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60 country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
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