1. Key Takeaways & Market Forecasts
1.1 RCS for Business Market Summary & Future Outlook
The increased penetration of Rich Communication Services (RCS) creates a higher value proposition to enterprises, who can reach a larger proportion of their customer base across the channel. The additional benefits that RCS provides over the traditional operator-led channel of SMS, such as brand verification and branded messages, are expected to drive adoption of the channel. This is particularly the case among brands where customer trust in the sender is key, such as the banking and finance, and healthcare industries.
Here, Juniper Research has forecast the growth of RCS for Business over the next five years, where traffic has been split out into authentication, transactional, promotional, and conversational messages.
1.1.1 RCS for Business Market Summary Forecast Methodology
The total number of RCS-capable mobile subscribers was calculated by using in-house data on the total number of mobile subscribers in each country and taking the proportion of these mobile subscribers who are RCS for Business-capable. This proportion was determined up to XXXX by taking in-house data on Android market share and smartphone penetration in each country, to determine the proportion of mobile subscribers on mobile devices that would be capable of receiving RCS messages. This was then adjusted to account for older Android smartphone generations that would not be capable of supporting the updates required for RCS. Then, the mobile operators which had launched RCS for Business and their market share were determined to calculate the proportion of mobile subscribers that were RCS for Business-capable.
Forecast Analysis
£3,250
$4,420
€3,803
Forecast Analysis comprises of:
5-year forecasts- 8 regions and 60+ country-level data splits
- Market segment data splits
- 12 months of continuous data updates
Forecast Analysis
£3,250
$4,420
€3,803
Forecast Analysis comprises of:
- 5-year forecasts
- 8 regions and 60+ country-level data splits
- Market segment data splits
- 12 months of continuous data updates
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ONLINE
PDF
Full Research Suite
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Full Research Suite comprises of:
- Market outlook & trends analysis
- Interviews & case studies
- Strategic recommendations
- Competitor Leaderboard with 17 vendors ranked
- Vendor profiles & capabilities analysis
- 5-year forecasts
- 8 regions and 60+ country-level data splits
- Market segment data splits
- 12 months of continuous data updates
Full Research Suite
£4,250
$5,780
€4,973
Full Research Suite comprises of:
- Market outlook & trends analysis
- Interviews & case studies
- Strategic recommendations
- Competitor Leaderboard with 17 vendors ranked
- Vendor profiles & capabilities analysis
- 5-year forecasts
- 8 regions and 60+ country-level data splits
- Market segment data splits
- 12 months of continuous data updates
PDF
EXCEL
ONLINE